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5 Ways to Discover New Stocks to Invest In

Finding new stocks to invest in can feel like searching for a needle in a haystack.
With thousands of options out there, where do you even start?
It’s easy to feel overwhelmed, especially if you’re new to investing.
You might wonder, “How do I find stocks that are truly worth it?”
You’re not alone—this is a struggle many investors face.
But what if finding your next great investment didn’t have to be so hard?
that's why in this article, I’ll give 5 tried and tested ways to discover new stocks.
5 ways to find stocks to invest in:
Research what you know
Screening Tools
Social Media
Follow Superinvestors’ Portfolios
Insider Buying Activity
1. Research What You Know
Peter Lynch, a legendary investor, always said, “Invest in what you know.”
This advice is simple but powerful.
Start by looking at products or services you see every day.
What brands do people around you love?
Which stores are always busy?
What tech or gadgets are people talking about?
These could be clues to great investments.
If you already use and believe in a product, you’re ahead.
You understand why people like it.
You know its strengths and maybe its flaws too.
This gives you an edge in deciding if the company is worth investing in.
When you invest in businesses you truly get, you’re more likely to stick with them.
Even if the stock price wobbles, you’ll stay confident because you believe in the business.
Remember, sometimes the best stock ideas are right in front of you.
All it takes is paying attention to what’s popular in your daily life.
2. Screening Tools
Stock screeners are powerful and easy to use.
They help you sort through thousands of stocks in minutes.
For example, you might look for high revenue growth, showing a company is expanding fast.
Strong profitability is another good sign—it means the company is making real money.
Tools like Finviz and TIKR Terminal are great places to start.
These screeners let you set your own filters.
Want to find companies with high growth but low debt?
You can do that.
Looking for companies with high returns on invested capital?
They’ve got you covered.
The best part is that many screeners are free or have free versions.
With a few clicks, you can quickly narrow down the market to find stocks that match your goals.
It’s simple, fast, and effective—perfect for any level of investor.
Social media is full of investing ideas.
Platforms like YouTube, X, and Reddit are popular places to start.
Finance channels and investing threads share ideas daily.
You can find videos breaking down stocks, posts discussing trends, and even communities focused on specific strategies.
Experienced investors often share their thoughts and tips.
This can spark new stock ideas for you.
But remember, not all advice online is good advice.
Some people post for clicks, not accuracy.
Always double-check information.
Do your own research before jumping in.
Use social media as a starting point, not the final decision.
With careful research, though, you can find valuable insights and opportunities
4. Follow Superinvestors’ Portfolios
Why guess when you can learn from the best?
Superinvestors like Warren Buffett and Chuck Akre have a track record of success.
They have to reveal the stocks they own every quarter.
You don’t need to copy them blindly, but studying their choices can be smart.
Websites like Dataroma make this easy.
These sites track what top investors buy and sell.
You get to see where the pros are putting their money.
When these experts hold a stock for years, it’s usually because they see big potential.
By following superinvestors, you can find stocks that might be overlooked by others.
Plus, you’ll learn more about the kinds of businesses they prefer—strong companies with real staying power.
It’s like getting a peek at the playbook of the greatest minds in investing.
5. Insider Buying Activity
When company leaders buy their own stock, it can be a big clue.
Executives know their business better than anyone.
If they’re putting their own money in, it often means they see good things ahead.
This shows confidence in the company’s future.
You can track this using tools like OpenInsider.
These tools let you see when insiders are buying or selling shares.
Insider buying is especially worth watching because it’s usually not random.
Leaders tend to buy when they expect growth or positive news.
This doesn’t guarantee the stock will soar, but it’s a good sign.
When insiders are bullish, it’s worth taking a closer look.